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Real estate designations — What you need to know

The real estate industry is laden with opportunities for professionals within the field to continue their education for a lifetime. In fact, any agent identifying as a professional REALTOR®, has committed to abide by a very strict Code of Ethics, … Read more

Considering a real estate career? Take our quiz to see if it’s right for you

Unlike many careers, being a real estate agent really does provide you with unlimited possibilities. We’re not just talking about earning potential either, although that is certainly an appealing aspect. A career as a REALTOR® provides an opportunity for growth, … Read more

Email marketing 101 — Make the most of your efforts

When it comes to marketing, there has never been a better time to be a real estate agent. The sheer volume of venues available in which you can showcase your listings, market yourself, team, or brand, and connect with others, … Read more

All about appraisals — What you need to know

There’s no disputing that appraisals carry a lot of weight when it comes to real estate. In general terms, an appraisal is the estimate of a property’s market value, in comparison to similar properties in the area. This estimate is … Read more

Identifying wants vs. needs — A step-by-step guide

When you’re ready to look for your next home, it is smart to provide your REALTOR® with a comprehensive overview of what you want, along with what you need. The things you want in a home will be the easier … Read more

New in town? Tap into your REALTOR’S® rolodex

There are few professionals who will know more about their community than real estate agents. Even if your agent doesn’t happen to live in the exact location where you’ve purchased a home, there is a good chance that you have … Read more

Keeping your cool — How to remain calm when things don’t go as planned

Change is inherent in the real estate industry, which means that learning to roll with changes as a real estate agent is an occupational hazard that simply can’t be avoided. Although the ever-changing and unpredictable nature of work as a … Read more

Ramping up — 8 Tips to generate more referrals

It is often said that a referral is the highest compliment a professional can receive. Therefore, it’s no surprise that many REALTORS® make it a priority to build a business that is overwhelmingly referral based. Countless REALTORS® have achieved this … Read more

Buyer beware — Common pitfalls to avoid when purchasing a home

Buying a home is not only a large financial investment, it’s also a significant emotional investment. With so much at stake, the process deserves your undivided attention. To ensure that buying a home goes as smoothly as possible, it’s wise … Read more

FHA, Fannie Mae & Freddie Mac — The basics of government mortgage loans

When it comes time to buy a home, the process of determining which loan is best for you can feel overwhelming. There are many loan options available, some of which are known as government loans, or government-backed loans. Many buyers … Read more

Tricks of the trade — Improve your time management skills

One of the greatest gifts that being a real estate agent provides, lies in the fact that no two days are ever the same. It keeps you on your toes, keeps your mind active, and your days often seem to … Read more

Priceless — Why professional photography is invaluable

Home buyers turn to their phones, tablets and computers when thinking about purchasing their next home. Study after study clearly shows that the days of waiting to look in the newspaper, or for a For Sale sign to pop up … Read more

Work/Life Balance — Tips for Setting Boundaries When Business is Booming

A career as a real estate professional, is by design a bit unconventional. With late nights, and weekend work, there’s no disputing that top producing REALTORS® often have a full plate. Trying to balance family life, or a personal life … Read more

Using Social Media to Meet Your Sales Goals

Social media affords REALTORS® and mortgage professionals alike an unprecedented opportunity to stay in contact with past clients, all the while reaching out to potential clients. That is, if you know how to use social media effectively. While it might … Read more

7 Secrets for Successful Negotiations

Homeowners and home buyers have a lot at stake when entrusting a REALTOR® to negotiate for the best price, terms, and conditions of a transaction. After all, homeowners may be using the money made from a sale to upgrade to … Read more

Initial Investment — 7 Things You Need to Know Before You Invest in Real Estate

If you’re considering investing in real estate, rest assured you’re in good company. Millions of Americans have successfully done so in the past, and countless others continue to do so each year. However, that’s not to say that being successful … Read more

Fresh start — Spring Home Staging Tips

Even if the weather suggests otherwise, spring is right around the corner (and has already arrived in many places). With this change of season comes a change in the way you stage and present your listings. Spring is all about … Read more

Setting the Tone for Success — How to Set Reasonable Expectations with Buyers and Sellers

REALTORS® wear a lot of hats. As full-time marketers, advocates, consultants, and business owners, every day real estate agents are doing the job of multiple professionals. With demanding schedules, ongoing deadlines, and often late nights, and weekend work — there … Read more

What to Expect if You Decide to Become a Landlord

You’ve found your new home. It’s perfect, and you can’t wait to move in. Yet, even though your new home has all the bells and whistles you’ve been dreaming of, the thought of letting go of your current home feels … Read more

The Pros and Cons of Trying to Time the Market

In many circles, when conversations about buying and selling homes arise, the concept of “timing the market” invariably emerges. Some people will swear by the practice, citing example after example of instances where buying low and selling high has worked … Read more