Setting the Tone for Success — How to Set Reasonable Expectations with Buyers and Sellers

REALTORS® wear a lot of hats. As full-time marketers, advocates, consultants, and business owners, every day real estate agents are doing the job of multiple professionals. With demanding schedules, ongoing deadlines, and often late nights, and weekend work — there … Read more

Play it Safe — Security Tips for Real Estate Professionals

It might not be something you think about often, but keeping yourself safe, both in person and online, should be a priority for every real estate professional. It’s important to consider not only your physical safety, but also the security … Read more

Use Your Words — 5 Tips for Better Business Writing

It may not seem like it, but as a real estate professional, you spend a good chunk of time writing for your business every week. From texts, tweets and Facebook posts to letters, emails, listing descriptions and presentations, much of … Read more

Top 10 Reasons to Love Your Clients

Nearly every real estate professional we talk to tells us the same thing: they love their clients. And why not? Helping people buy or sell homes and invest in their future is one of the most rewarding careers there is. … Read more

The Right Match — How to Choose a Brokerage

As a real estate agent, one of the most important decisions you can make is choosing the brokerage where you will hang your license. It’s a decision that will play a major role in your success as an agent. And … Read more

8 Habits of Successful Real Estate Agents

Perhaps you are just getting your start in the real estate business. Or, maybe you’ve been an agent for a while but you’re not experiencing the success you envisioned. And even if you are enjoying great success, there’s always room … Read more

Fresh Start — Winter Home Staging

Listing a home for sale during the winter months comes with its own unique set of challenges, not the least of which is how to stage a home for the season once the holidays have past. It’s easy to … Read more

Get Smart About Goal-Setting

As the year quickly comes to a close, it’s time to start thinking about what you’d like to accomplish in 2017. Setting goals to reach both professional and personal milestones will help you formulate your strategy, stay motivated and achieve … Read more

Strategies for Everyday Lead Generation

Generating new leads that will eventually become clients is one of the most important things real estate agents can do to succeed. But lead generation often ends up taking a back seat to the million other things agents are responsible … Read more

Top 10 Ways to Give Back for the Holidays

Giving back to the communities you serve as a REALTOR® is important throughout the year, and even more so during the holidays. Clients and potential clients take note of your charitable and service activities and like to contribute and get … Read more