Refresh Your Real Estate Etiquette

There was a time when the rules of etiquette governed everyday interactions, and breaking those rules was ground for (mild) scandal. Fortunately, social norms have relaxed over the years, and most of us operate much less formally than in times … Read more

Fact or Fiction? Help Clients Overcome These Real Estate Myths

As a real estate professional, one of the most important things you can do is help your clients understand the process of buying or selling a home. What makes your job more challenging are the persistent myths about real estate … Read more

Do You Delegate? It’s the Best Way to Buy Back Time

Many real estate agents love the idea of having an assistant, but once they hire someone, they’re not quite sure how to proceed. If you’ve been doing everything on your own up to this point, handing over control of even … Read more

Top 10 Ways to Keep in Touch with Clients

We all know REALTORS® whose client base consists of 100% repeat and referral business. It’s an amazing achievement, and a goal many other real estate professionals aspire to reach. But how do they get there? Are they just lucky? Or … Read more

Are You Ready to Build a Team? Ask Yourself 5 Questions.

There comes a point in every real estate agent’s career when they realize they could greatly grow their business by forming a team. For some, this realization comes and goes without much thought; they are committed to being solo agents … Read more

Make Your Mark: 5 Ways Real Estate Agents Can Stand Out

If it seems like everyone you meet knows someone who is “in real estate,” there’s a good reason for that. There are approximately 2.5 million licensed real estate agents in the United States. But, only about 20 percent of those … Read more

Made for Each Other: How to Define the Perfect Client

Imagine your schedule filled with only the clients you absolutely love working with. Many REALTORS® spend a good portion of their careers wishing to work with the ‘perfect’ clients, but never really finding them. They often think choosing to work … Read more

Bridging the Gap — Working Across Generations

Millennials. Gen X’ers. Baby Boomers. You might not realize it, but there’s a good chance you will have clients from every one of these generations at at some point in your career (if you haven’t already). Today’s home buyers and … Read more

Productivity Boosters — Get More Done Every Day

Maybe you’re just starting out in the real estate industry or your career is already established, but you’ve hit a plateau. Whatever the case may be, it’s always good to step back and re-evaluate your business practices and find ways … Read more

Top 10 Creative Closing Gifts

Wrapping up a transaction with a closing gift is a wonderful way to celebrate the milestone that you and your clients have achieved together. But rather than giving every client the same closing gift, why not choose something that suits … Read more