Email marketing 101 — Make the most of your efforts

When it comes to marketing, there has never been a better time to be a real estate agent. The sheer volume of venues available in which you can showcase your listings, market yourself, team, or brand, and connect with others, … Read more

Keeping your cool — How to remain calm when things don’t go as planned

Change is inherent in the real estate industry, which means that learning to roll with changes as a real estate agent is an occupational hazard that simply can’t be avoided. Although the ever-changing and unpredictable nature of work as a … Read more

Ramping up — 8 Tips to generate more referrals

It is often said that a referral is the highest compliment a professional can receive. Therefore, it’s no surprise that many REALTORS® make it a priority to build a business that is overwhelmingly referral based. Countless REALTORS® have achieved this … Read more

Tricks of the trade — Improve your time management skills

One of the greatest gifts that being a real estate agent provides, lies in the fact that no two days are ever the same. It keeps you on your toes, keeps your mind active, and your days often seem to … Read more

Priceless — Why professional photography is invaluable

Home buyers turn to their phones, tablets and computers when thinking about purchasing their next home. Study after study clearly shows that the days of waiting to look in the newspaper, or for a For Sale sign to pop up … Read more

Work/Life Balance — Tips for Setting Boundaries When Business is Booming

A career as a real estate professional, is by design a bit unconventional. With late nights, and weekend work, there’s no disputing that top producing REALTORS® often have a full plate. Trying to balance family life, or a personal life … Read more

Using Social Media to Meet Your Sales Goals

Social media affords REALTORS® and mortgage professionals alike an unprecedented opportunity to stay in contact with past clients, all the while reaching out to potential clients. That is, if you know how to use social media effectively. While it might … Read more

7 Secrets for Successful Negotiations

Homeowners and home buyers have a lot at stake when entrusting a REALTOR® to negotiate for the best price, terms, and conditions of a transaction. After all, homeowners may be using the money made from a sale to upgrade to … Read more

Fresh start — Spring Home Staging Tips

Even if the weather suggests otherwise, spring is right around the corner (and has already arrived in many places). With this change of season comes a change in the way you stage and present your listings. Spring is all about … Read more

Setting the Tone for Success — How to Set Reasonable Expectations with Buyers and Sellers

REALTORS® wear a lot of hats. As full-time marketers, advocates, consultants, and business owners, every day real estate agents are doing the job of multiple professionals. With demanding schedules, ongoing deadlines, and often late nights, and weekend work — there … Read more