If it seems like everyone you meet knows someone who is “in real estate,” there’s a good reason for that. There are approximately 2.5 million licensed real estate agents in the United States. But, only about 20 percent of those … Read more
Imagine your schedule filled with only the clients you absolutely love working with. Many REALTORS® spend a good portion of their careers wishing to work with the ‘perfect’ clients, but never really finding them. They often think choosing to work … Read more
Millennials. Gen X’ers. Baby Boomers. You might not realize it, but there’s a good chance you will have clients from every one of these generations at at some point in your career (if you haven’t already). Today’s home buyers and … Read more
Maybe you’re just starting out in the real estate industry or your career is already established, but you’ve hit a plateau. Whatever the case may be, it’s always good to step back and re-evaluate your business practices and find ways … Read more
Wrapping up a transaction with a closing gift is a wonderful way to celebrate the milestone that you and your clients have achieved together. But rather than giving every client the same closing gift, why not choose something that suits … Read more
It’s become popular in real estate circles to say that open houses don’t work, or are a waste of time, or that buyers aren’t interested in them because they can find out everything they want to know about a property … Read more
A beautifully staged home does more than just look good. It can actually help potential buyers bond with a home and imagine themselves living in it. Savvy sellers understand the power of staging a home for sale, but may not … Read more
Any high-achieving agent will tell you that staying motivated plays a key role in their success. But motivation is a tricky thing. Some days, your feet hit the floor and you feel ready to take on the world. While other … Read more
Real estate professionals are responsible for guiding clients through some of the most significant transactions of their lives. And because these transactions involve making huge life changes, coupled with major financial decisions, they’re going to be inherently stressful. But that … Read more